Hi ✌🏼
I’m Gabe.
I help brands build the systemS that turn community into long-term growth.
Most brands treat community like a marketing tactic. The ones winning right now treat it like growth infrastructure — a system where culture drives connection, connection builds loyalty, and loyalty drives revenue. I build that operating model. 15+ years doing it at Nike, Activision, PepsiCo, and El Pollo Loco. Now I help growth-stage brands and iconic challengers do the same.
If that sounds like something you need, let's talk.
Trusted by brands at the intersection of culture, sport, and storytelling:
From startups to icons, I help teams bridge brand, culture, and community.
how i help brands grow
The work is always the same underneath: build the system that connects your community to revenue.
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Community isn't a channel. It's an operating model. I help brands build the system that connects their community to real business outcomes like retention, acquisition, lifetime value — not just engagement metrics.
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Find your place in culture — and make it matter. I help brands tap into the moments, communities, and collaborations that build genuine relevance.
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Bring clarity to your brand’s foundation. I help teams define who they are, what they stand for (and for whom), and how that translates into real-world connection and growth across content, channels, and more.
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Get senior-level strategy without the full-time commitment. I plug in as your marketing lead to guide planning, creative, and performance with clarity and momentum.
30-minute intro call = no pressure, just good vibes and ideas.
A few highlights
Strategy meets storytelling.
Here are a few projects that brought culture, community, and commerce together.
El pollo loco
Loyalty · Community · commerce
Reimagined how food, fandom, and identity intersect for 490+ restaurants. Rebuilt the loyalty program and mobile app from the ground up, driving a 10% sales increase across key markets and a 407% lift in engagement — by connecting brand, community, and culture into one integrated system.
connected community & commerce
Built the digital ecosystem and community strategy for Rockstar Energy's global relaunch — connecting music, culture, and creator partnerships to measurable DTC growth. Delivered 150M+ reach and 9M+ engagements. Launched MTN Dew Energy's DTC platform with 16% repeat purchase rate.
Rockstar Energy
Community → Retention → Revenue
Built a global framework for how Nike Running showed up in social and drove measurable growth for Nike Training Club via consumer-led insights - +8pts in retention and best-ever MAUs. Bridged performance, storytelling, and commerce.
NIKE
Behind the work
I’ve spent over 15 years leading marketing and brand strategy for some of the world’s most recognizable names — Nike, Rockstar Energy, Activision, and El Pollo Loco among them.
My work lives at the intersection of culture, community, and commerce. Whether leading teams brand-side or guiding clients independently, I help brands connect what they stand for with the people who make them matter.
The thread across all of it: community. Not as a feel-good add-on, but as the growth driver. I’m a strategist by trade, storyteller at heart, and builder by nature — focused on bringing clarity, momentum, and passion to every project. Ultimately, I am the consumer as much as I obsess over them.